Plenty of acts walk onto that stage hoping for a good reaction. Jay & Joss walked on with a plan that only worked if the judges joined in. Their series 17 routine cast Amanda Holden, Bruno Tonioli, Alesha Dixon and Simon Cowell in a wedding, and it's why so many people now know them as the Britain's Got Talent magicians. Here's what happened, what came after, and what booking them looks like today.
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Why a wedding?
Because it's their story. The pair first crossed paths at the world's largest magic convention. Engagement came in 2019, the wedding itself in 2023, and the following spring they were on prime-time ITV with an illusion built around getting married.
That personal angle is part of why it worked on television. Viewers weren't just watching an illusion, they were watching a real couple tell their own story through one. BGT's own verdict, broadcast on ITV: "They are couple goals".
The panel said yes, all of it
Getting one judge on stage is common enough. Building a routine that needs every one of them is a different gamble, because if a single person doesn't play along the whole thing wobbles. It held. Jay & Joss went through with four yeses, and Lewis found himself sharing the stage with Ant & Dec on the way.
Cowell's reaction was that none of it could have been set up beforehand and that it had blown his mind. Then he went further: "You could win this show."
Simon Cowell didn't see it coming. Neither will your guests.
Check a dateThe headlines that followed
Press coverage after the broadcast gave the act a set of lines most performers would happily frame. A few, word for word:
- "The boys that made Simon Cowell believe in magic" (Leicester Mercury / ITV)
- "Utter disbelief" (The Mirror)
- "Incredible magic" (The Sun)
- "Spectacular magic" (Entertainment Daily)
Britain’s Got Talent
Not overnight, whatever it looked like
To millions of viewers, the Britain's Got Talent magicians appeared out of nowhere in May 2024. They didn't. By then Jay & Joss had been performing together since 2012, had worked on cruise ships and at corporate and private events, and were midway through three years of 250 Butlin's shows a year, at every one of the company's resorts.
They'd been on television before too: BBC Three's School of Hard Tricks in 2020 and Penn & Teller: Fool Us in 2021. The full list is on the television page. What BGT did was put all of that in front of a prime-time audience at once.
Four yeses. Your date next?
Get a quote2024 and beyond for the Britain's Got Talent magicians
The same year brought a sofa slot on Lorraine and a title from The Magic Circle, which made them its Champions of Stage Illusion. In 2025 they vanished a train called Merlin at Wicksteed Park for an ITV News piece and sawed BBC Radio presenter Bernie Keith in half live on air.
In summer 2026 came their own theatre show, It's Not a Game, across 28 UK theatres. The Hampshire Chronicle's review headline started with the words "Britain's Got Talent magicians", which tells you how the name has stuck. More on that run is on the tour page.
And now the Got Talent connection has gone international. The pair are now in the at-sea show America's Got Talent: Live on Stage, aboard Royal Caribbean's Legend of the Seas.
What being on the telly does for your event
Recognition does a lot of work in a room. When the host announces the Britain's Got Talent magicians, people put their drinks down before anyone's walked on. That matters at an awards night, a gala dinner or a big company celebration, where you need everyone watching at the same moment rather than chatting at the back.
If you're selling tickets, it helps there too. "As seen on Britain's Got Talent" is a line people understand instantly on a poster or in an email.
But television only gets you attention. Keeping it is down to the show itself. Expect fire, lasers and projections, plus blades and spikes in the riskier moments, performed by two men who each earned a Silver Star on becoming Associates of The Inner Magic Circle. Harry Goule, who booked them, wrote in a Google review: "I received nothing but positive feedback from our guests."
Check a date with the BGT pair.
Enquire nowChecking any "from BGT" claim
A word of advice from the booking side. Lots of acts have passed through Britain's Got Talent auditions over the years, and "as seen on BGT" gets used loosely. If you're comparing Britain's Got Talent magicians for an event, it's fair to ask three things: which series, what they actually performed, and whether the people turning up at your venue are the people viewers saw.
With Jay & Joss the answers are easy to check. Series 17, May 2024, the wedding-themed illusion with the whole panel involved, and the same two performers you'll get on the night. Their membership of The Magic Circle is easy to verify as well.
That's not a dig at anyone else. It just means you know exactly what you're paying for, and so does whoever's introducing them on the night.
Can they recreate the BGT routine?
It's usually the first question. The honest answer is that the TV piece was made for that stage, those judges and that night. What you can have is the thinking behind it: a big illusion with real people from your audience at the heart of it.
Because Jay & Joss design illusions for a living, and consult on illusions for other productions, something built around your company, your award winners or one particular person can be discussed. Tell us what you're picturing when you enquire and you'll get a straight answer on what's realistic.
Simon Cowell didn't see it coming. Neither will your guests.
Check a dateBooking the pair for a corporate or private event
Their show works best with people seated, a stage or a decent area of clear floor, and a spot in the running order where nobody's doing anything else. With fire, lasers and larger props in play, the room details matter: whether there's a stage, rough dimensions, guest numbers. A few photos of the space save a lot of emails.
If it's a work do, read how company bookings work, while the media page has clips and the press kit.
Four yeses. Your date next?
Get a quoteQuestions about the BGT magicians
Which series of Britain's Got Talent were Jay & Joss on?
Series 17, broadcast in May 2024, with Cowell, Holden, Dixon and Tonioli judging. The Mirror's write-up covers the night if you'd like an outside account.
Did the judges know what was coming?
Simon Cowell insisted nothing had been set up beforehand. The routine depended on all four judges taking part on the spot, and they gave the act four yeses at the end.
Can we use the BGT name when promoting our event?
Their 2024 appearance on Britain's Got Talent is public record, so saying they appeared on the show is fine. If you'd like specific clips, photos or logos, ask us first and we'll sort out what you can use.
Are they free while they're working on the cruise ship?
They're on board Legend of the Seas at the moment, which makes dates tighter than usual. That's not an automatic no. Send your date and venue and the team will check and tell you honestly what's possible.
Is it only the big stage show?
The double act is a stage illusion show. Jamie and Lewis also each perform close-up magic solo, and one client's Google review praised both the close-up magic and the stage show at their event. Mention it in your enquiry if you'd like both.
Will the Britain's Got Talent magicians travel abroad?
Ship life is nothing new to them: they were working on cruise ships long before BGT, and they're at sea now on Legend of the Seas. For an overseas event or another ship, have a look at shows abroad and at sea and send us the details.
If you'd like the Britain's Got Talent magicians at your event, send the date, venue, a rough guest count and a line about the room through the [enquiry form](#enquiry). Mention anything special you're hoping for, like a moment built around an award or a particular person. We'll reply with availability and next steps, or you can reach us through the contact page.